From 1986 to 1991, it was cool to drink Colt 45. During that timeframe, Billy Dee Williams—AKA Lando Calrissian, Cloud City's smooth-talking captain of cool—was the brand's spokesman. That's right: Lando was selling you malt liquor. The coolest Star Wars character (sorry, Han and Boba) wanted you to get drunk on 40 ounces of vile tasting hootch. You remember those commercials: Williams (or Lando, rather) sitting in a sweater with a woman, gently implying—his voice like butter—that drinking this horrible booze will get you laid. Those were the days. A guy from a family movie could sell a beverage with 6.1 percent alcohol in it. Now, we have our heroes selling water purifiers. Water purifiers. What have we become? Who is there to convince us to drink two and a half pounds of liquid that tastes like rubber bands wrapped around a stack of dimes? 

Well, because he's the hero we deserve, Williams is back at it again as the Colt 45 spokesmen. "I suppose that it has always been a part of my life because I put a face on it and a voice to it for so many years," Williams told USA Today. The 78-year-old returns in a new nostalgia-heavy advertisement that will remind you how cool Williams is, but also that Colt 45 is a beer option that you should still do your best to avoid. But since Williams' word means so much more than ours, here's some science behind how you can avoid that Colt 45-induced hangover.

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