Cool Clothes for Men in 2024

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1

Spencer Badu

coolest menswear 2024Spencer Badu

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A$AP Rocky just verified what we already knew: Spencer Badu's 'uniform polo' is the if-you-know-you-know piece of the year.

£259; spencerbadu.com

2

Rains

coolest menswear 2024rains

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Shade 'fire' ignites new energy into Rains' humble, functional Backpack Mini. Never before has it been such a red-hot statement.

£79; rains.com

3

JW Anderson

coolest menswear 2024JW Anderson

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Easily irritated? We feel you. Here's a good sweat to wear when meeting new people (they can't say you didn't warn them).

£225; jwanderson.com

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4

Paige

coolest menswear 2024Paige

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Where are we at, as a planet, with trousers? Baggy is so last year and skinny is too 2010s-coded. Flairs are definitely in but they're only good for the valiant. For everyone else, we're recommending Paige's happy medium chinos.

£245; paige.com

5

BDXY

coolest menswear 2024BDXY

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Luke Evans of The Hobbit and Beauty & The Beast (live-action remake) fame is giving his acting chops and vocal chords a breather as he builds up BDXY, his new sartorial label. Pack your summer gear into the brand's Seventies-inspired beach bag.

£90; bdxystudio.com

6

Last week (and beyond)... Loewe

coolest menswear 2024Mr Porter

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Quite Winnie the Pooh thanks to its honey pot form, 100 Acre Wood hue, soft to the touch exterior and undeniable charm. A.A. Milne x Loewe official collaboration when? That's our question for the luxury house's creative director, Jonathan Anderson.

£2,250; mrporter.com

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7

Louis Vuitton

coolest menswear 2024Louis Vuitton8

NUWO x Billionaire Boys Club

coolest menswear 2024Billionaire Boys Club

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NUWO x BBC arrives just a couple of weeks after the former's founder, Brent Faiyaz, hosted a pop-up in Paris, during fashion week, to celebrate the collaboration.

Our top pick? These cargo shorts that sees Faiyaz remix the noughties brand's famous camo print via the wordmark of his relatively new marque.

£225; bbcicecream.eu

9

Thom Sweeney

coolest menswear 2024Mytheresa

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The silver lining to the – for lack of a better word – crappiest July, weather-wise, in recent memory is.... jacket shopping!

Thom Sweeney's taupe leather bomber, anybody?

£2,549; mytheresa.com

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10

Uniqlo

coolest menswear 2024UNIQLO

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And now something for when the sun, fingers crossed, makes itself available once more: an open collar Uniqlo shirt with Hokusai's iconic wave splashed all over it.

£29.90; uniqlo.com

11

Dries Van Noten

coolest menswear 2024Mr Porter

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Dries Van Noten (the man) just showcased his final collection for Dries Van Noten (the brand) at Paris Fashion Week. This escapist silk shirt ISN'T part of that collection, but it IS one for the archives (once you've got your use out of it this summer, of course).

£945; mrporter.com

12

Jaded London

coolest menswear 2024Jaded London

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13

Bennett Winch

coolest menswear 2024Bennett Winch

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Yes, this handmade in England number is helmet shaped, helmet inspired and designed by two actual wearers of helmets (racing drivers Harry Tincknell and Alex Lynn), but it needn't carry a helmet.

Like, name one person you know who uses their bowling bag to carry bowling balls.

£2,450; bennettwinch.com

14

Diesel

coolest menswear 2024Farfetch

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Just when the Diesel talk goes flat, Glenn Martens (creative director) fizzes things up again. He's just appointed Damiano David – the first global male ambassador – as the Italian marque's first global male ambassador. Now, that's something worth chatting about – and so are the brand's new-season bootcut jeans.

£187; farfetch.com

15

Wales Bonner

coolest menswear 2024Wales Bonner

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Summer-appropriate Fair Isle is the thing right now according to high fashion – think: evacuee vests which suggest you once met a snow witch and a talking lion at the back of a wardrobe.

Wales Bonner has our top pick – the designer, Grace (Wales Bonner) is just so adept at making oldie worldie look newy worldie.

£520; walesbonner.com

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16

Jacquemus

coolest menswear 2024Jacquemus

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Smooth chest, hairy vest – that's the deep summer look Simon Porte Jacquemus is pushing for with his latest fresh-off-the-runway collection.

€130; jacquemus.com

17

Gucci

coolest menswear 2024Gucci18

Cos

coolest menswear 2024Cos

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Black linen means you can wear the chicest colour-not-colour in the heat. Try it in a shirt with a grandad collar.

£75; cos.com

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19

Chief Keef x True Religion

coolest menswear 2024True Religion

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American rapper and record producer grew up in the Y2K era – True Religion's heyday. Makes sense then that his collaboration with the denim-focused outfit is charged with the same IDGAF vibes that the glitterati emitted during the early 2000s.

£59.99; truereligion.com

20

Labrum

coolest menswear 2024Browns

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