Why Supreme Has the Most Powerful Logo in the World

A new report has declared Supreme to be the lucky brand with the most powerful logo in the world. That's right: The box logo that launched a million lineups and no small share of controversy (considering it's, um, inspired by the work of artist Barbara Kruger) is now number one on the planet.

This is all, as Hypebeast reports, according to the shopping powerhouse Lyst (with a "y"), which compiles a list (with an "i") known as The Lyst Index. It takes the data compiled from analyzing Lyst's 5 million monthly shoppers to figure out who fashion's major players are at the moment.

And right now, the most powerful of the current logo-driven climate is NYC-based Supreme. High-fashion houses like Gucci and Fendi also made the top 10, as well as more democratic brands like Champion, fueled in large part by carefully chosen collaborations.

Here's the full rundown.

  • Supreme
  • Champion
  • Fila
  • Prada
  • Fendi
  • Gucci
  • Kappa
  • Versace
  • Louis Vuitton
  • Celine

    • Go forth and buy your sweatshirts accordingly.

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